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Goal
Portage County’s community norms will support the responsible use of alcohol.
Outcomes
By 2010
- All Portage County public and private junior high and high schools will implement the Social Norms Project.
- Parents of high school and junior high students will report an increased use of alcohol prevention strategies as a result of the Social Norms Project.
- All Portage County and municipal park systems will adopt policies to reduce or eliminate alcohol carry-ins.
- All Portage County adult sports leagues will adopt at least one strategy that promotes responsible drinking.
By 2008
- Portage County public and private schools will maintain existing policies that support alcohol free events.
- Parents and school staff will be supportive of the implementation of the Social Norms Project.
- Five Portage County businesses, churches, or civic organizations will demonstrate their support of Portage County’s Social Norms Project.
- Mid-State Technical College will demonstrate their support of Portage County’s Social Norms Project.
- All youth booster clubs will implement at least one strategy that supports a policy to not accept alcohol related ads.
- Portage County media will adopt a policy that promotes the use of responsible drinking images in their print, radio and television messages.
Strategies
- Update the inventory of high school policies that support alcohol free events.
- Develop a social marketing campaign to promote business and media adoption of responsible drinking policies and images.
- Outreach to targeted community and businesses organizations to encourage their adoption of one or more strategies that demonstrate their support of Portage County’s Social Norms Project.
- Develop methods for public recognition of schools, businesses and adult sports leagues efforts to promote responsible use of alcohol.
- Develop Social Norms Projects in all Portage County Secondary schools.
Who to Reach
Public and private schools, municipal and county government, parents, businesses, university, technical college, youth booster clubs, media, adult sport leagues. |
