Goal

Portage County retailers will promote responsible advertising, sale and use of alcohol and tobacco products.

Outcomes

By 2010

All Portage County municipalities will adopt a policy that limits the number of checkout lanes for liquor sales in grocery and convenient stores or will adopt a policy that assures that everyone purchasing tobacco or alcohol products must present appropriate identification.
Ten taverns in Portage County will have all bartenders participate in a Responsible Beverage Server Course.

By 2008

Grocery store, convenience store and tavern owners will enforce their existing policy to verify the age of anyone purchasing liquor and tobacco.
Grocery stores, convenience stores and tavern owners will adopt at least one strategy that promotes responsible advertising, sale or use of alcohol and tobacco.

Strategies

Develop a social marketing campaign to promote retailers’ adoption of responsible drinking policies, images and ads
Develop positive social norm messages that can be used by grocery store, convenience store and tavern owners.
Outreach to grocery stores, convenience stores and tavern owners to encourage adoption of strategies promoting responsible advertising, sale and use of alcohol and tobacco products.
Update existing polices of grocery stores, convenience stores and tavern owners in the advertising, sale and promotion of alcohol and tobacco products.
Develop methods for public recognition of grocery stores, convenience stores and tavern owners’ efforts to promote responsible advertising, sale and use of alcohol and tobacco products.

Who to Reach

Grocery stores, convenience stores and tavern owners. Portage County municipal governments.